Customer Marketing manager in a FMCG Company

Summary  
Our client is a leading multinational Fast Moving Commodity Goods (FMCG) company that takes pride in manufacturing of some of the world’s leading foods, home and personal care products.
Customer Marketing Manager is responsible for developing and implementing the activation plan that supports the objectives of the company’s brands and the customer.

The job holder plays the lead role in the development and execution execution of brand/category solutions & activities for Customer/Channels; based on fully integrated, shopper, customer and channel insights. The role reports to Customer Marketing Director and manages the Customer Marketing teams in Kenya,Uganda,Tanzania and Malawi.

Key Responsibilities

• Develop customer and shopper insights and translate the insights into business building opportunities within specific customers/channels.
• Use and leverage account specific category and shopper insights.
• Build account/channel specific Customer Marketing Plans to deliver category/brand objectives (CMP) in conjunction with Brand Marketing Plan (BMP) and Customer Business Plan (CBP).
• Work with Account managers to ensure excellence in in-store activation and delivery of integrated Customer Business Plan and Customer Marketing Plan.
• Work with the brand managers to deliver activation plan efficiency and effectiveness.
• Communicate the customer’s marketing and business strategy to the brand teams.
• Develop strong relationships with customers at marketing and activation level.
• Manage the customer and customers’ shopper input into Innovation program.
• Ensure Brand standards/Brand DNA for channels are adhered to; this includes consistent use of brand key visuals, customer activation themes aligned with brand activation.
• Lead the execution of plans & activities including customized offerings (e.g. special packs, channel specific packs).
• Manage total trade investments and analyze the ROI of the marketing activities executed with the customer

Requirements

• A Degree in Marketing or any other relevant field and professional Marketing certification.
• Minimum five (5) years Customer Marketing experience in a Multinational FMCG.
• Customer –facing experience combined with Brand Building experience is ideal.
• Two (2) to three (3) years Account management experience is an advantage.
• Good understandning and applicaion of shopper insights
• Experence in developing Integrated Brand Communications and optimising prmotion sell-out.
• Proactive, customer-centric, innovative and creative.
• Excellent communication and presentation skills.

How To Apply:
Send your application including a cover letter indicating your desire to work with our client; a detailed CV highlighting relevant experience, details of current and expected salary, a day time phone contact, email address, and the names of three professional referees by close of business Tuesday 4th  September, 2012.

Adept Systems
MANAGEMENT CONSULTANTS
P O Box 6416, Nairobi, GPO 00100
Email: recruit@adeptsystems.co.ke
Web: www.adeptsys.biz