Basic Function of the marketing Executive:
Reporting to the sales and marketing manager, the marketing executive will develop,
establish and maintain marketing strategies to meet the objectives of the organization.
Effective management of the marketing, advertising and promotional activities of the
organization.
Key Responsibilities
•Analysis of customer research, current market conditions and competitor information.
•Liaison with media and advertising.
•Manage the productivity of the marketing plans and projects.
•Conduct market research to determine market requirements for existing and future products
•Deliver marketing activity within agreed budget.
•Customer service and feedback.
•Monitor, review and report on all marketing activity and results.
•Determine and manage the marketing budget.
•Adherence to quality management systems of operations.
•Develop and implement marketing plans and projects for new and existing products.
•Manage and coordinate all marketing,
advertising and promotional staff and activities.
Qualifications and Experience Desired
•Business or marketing related degree or equivalent
professional qualification.
•Proven experience in customer and market research.
•Technical & social media marketing skills.
•Relevant product and industry knowledge.
•Three years experience in all aspects of developing and maintaining marketing strategies
•Experience with relevant software applications.
Desired Competencies and Skills
An individual with proven skills
in innovation, judgment and decision making will be required
The ideal candidate should possess competency in marketing collaboration, budgeting,
and excellent in verbal and written communication.
He/ she must also demonstrate ability to be independent & self driven in a highly
driven environment and be results oriented.
Apply through hr@tbm.co.ke
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